It also eliminates the need for women to describe themselves. “They tend to undersell themselves.” Originally, Exton’s product was aimed purely at dating.
Match.com, Ok Cupid, Coffee Meets Bagel and Tinder are just some of them.
Exton originally named the service Dattch, a blend of the words “date” and “catch.” But she decided to upgrade the app after sending out user feedback surveys last November. On Her users can add multiple photographs with captions, or short descriptions and favorite quotes to their profile.
She got rid of the name—people find it hard to pronounce Dattch—and decided to make the app more community focused. Exton said encouraging multiple photos opens a window into a user’s personality.
“And with Tinder, you swipe and swipe and then, it’s like ‘Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.
I just rejected her and she’s gone forever.’” Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.